NEW YORK, Jan. 12, 2017 /PRNewswire/ -- Silestone by Cosentino, the world's leading brand in quartz surfacing, today announces global fashion icon Cindy Crawford as the face of the brand. The new advertising campaign, which will run from 2017 to 2018, celebrates Silestone and Ms. Crawford as topmost in their respective spaces—both epitomizing the very best of beauty, fashion and design.
The campaign builds upon Silestone's continued commitment to innovation throughout its 26-year history to develop surfacing at the forefront of industry trends and design, making the material a fashion staple in architecture and design. The new alliance for Silestone and Ms. Crawford stems from her ubiquitous fashion influence expanding to the home space. Ms. Crawford said: "I have a tremendous passion for design, and I'm thrilled to partner with Silestone, whose surfacing materials bring a distinctive element to the fashion ensembles we create for our homes."
"The worlds of fashion and design are so closely intertwined, and we're honored to partner with one of the world's most celebrated supermodels for our 2017 advertising campaign," Eduardo Martínez-Cosentino, CEO of Cosentino North America. "Ms. Crawford represents the aesthetic Silestone inspires homeowners to create in their own spaces: fashion forward and elegant, with timeless appeal."
The new advertising campaign, which will first appear in March 2017 issues of top design and luxury lifestyle publications, will feature Ms. Crawford alongside the new Silestone Eternal Collection, also launching in 2017. Inspired by the world's most sought-after natural stones and marbles, the Eternal Collection's unrivaled aesthetic emphasizes Cosentino's dedication to providing beautiful surfaces that can outperform traditional materials while offering customers a luxury product free of maintenance and upkeep. As with all Silestone natural quartz products, the Eternal Collection is naturally non-porous and never needs to be sealed. It is easy to clean and has high scratch, stain and heat resistance.
About Cosentino Group
Cosentino Group is a global, family-owned company that produces and distributes high value innovative surfaces for architecture and design. As a leading company, Cosentino imagines and anticipates together with its customers and partners design solutions that offer value and inspiration to peoples' lives. This goal is made possible by pioneering brands that are leaders in their respective segments such as Silestone®, Dekton®, and Sensa by Cosentino®. Technologically advanced surfaces create unique designs for the home and public spaces.
The group bases its development on international expansion, an innovative research and development program, respect for the environment and sustainability, and its ongoing corporate commitment to society and the local communities where it operates, education, equality and health & safety.
Cosentino Group currently distributes its products and brands in more than 80 countries from its headquarters in Almeria, Spain. Currently Cosentino is present in 32 countries with its own assets in 27 of them. The group has seven factories (six in Almeria and one in Brazil), one intelligent logistics platform in Spain and more than 120 commercial and business units throughout the world. More than 90% of Cosentino Group's financial turnover comes from international markets.
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SOURCE Cosentino Group